Never miss a Buggies & Prams discount code!
Get exclusive offers straight to your inbox
Get exclusive offers straight to your inbox
One of the first things that buyers find when they come across the buggy and pram industry, is the different terminology used to describe the different products available – resulting in a great deal of research as buyers and parents trawl through the internet and blogs to find out which product and model is the most conducive with their lifestyle and their needs, which products and brands are the best equipped with safety features and useful accessories, and where the best selection of buggies and prams can be purchased with the aid of a voucher or discount deal.
By definition, a pram is a product used for newborn babies, whereas a buggy is the umbrella term used to describe pushchairs and strollers which are made for slightly older toddlers and children and which essentially allow the child to sit up rather than lie down. Once you have pinned down that simple definition, it soon becomes clear that every other model and product line on the market is simply a unique or varied interpretation of one of these products.
If you search for the hashtag #Pushchair on global image sharing site Instagram, you will quickly find yourself immersed into the changing landscape of the buggy and pram industry, with more and more brands leaning on the increased focus of prams in particular as a style staple as well as a practical accessory.
A huge part of this is encapsulated in the return of vintage style prams and old fashioned designs which are becoming increasingly popular in the modern market thanks to their ornate frames and intricate finishes, with upcycling and renovating now playing a big part in the aesthetic trends of the industry.
The fact is that while buggies and prams no doubt play a very large part in the practical lifestyle of parents and their babies and children, the rise of social media and image sharing has put a renewed focus on the appearance of these kinds of accessories – leading to a whole range of different brands and models which focus first and foremost on the way in which they present their various features and utilities.
The history of the pram dates all the way back to 1733 when the Duke of Devonshire asked his garden architect for a mode of transport that could and would entertain his children. What resulted from this request was a basket on wheels, where the children could sit and find themselves pulled along by a goat or a small pony for pure entertainment. And so, the rise of the buggy and pram industry began – with little time passing before designs were altered to enable the pram to be pushed rather than pulled along to ensure the protection of the baby’s welfare.
From there, and ever since 1852 when the pram design was patented by American designer Charles Burton, the annual release of a new and improved pram design was heralded largely by the rich and wealthy among the community, with new models only able to be afforded by the wealthy. In fact, the market industry around buggies and prams was so highly associated with the upper class and wealthy families, that new models were typically named after regal places and individuals – for example Princess, Balmoral, and Windsor.
Upon the assessment of pram and buggy designs through the ages, it seems as though the traditional pram with a padded flat surface built in for babies stemmed from the French creation of the Bassinet, while the singular designer William H. Richardson was responsible in 1899 for the first collection of prams which could be adjusted to allow the baby to face forwards or backwards.
Elaborate decoration and a focus on design came into play in the Edwardian era, using rubber tyres and introducing the concept of a hood over the top of the pram in order to protect the baby. Of course, modern innovation has made this hood removable and often with a transparent pane for the child to see out of, though we still use the basic concept in much the same way as they did all those years ago.
Today, the buggy or pram is an accessory that we couldn’t live without, with manufacturing brands and retailers increasingly updating their designs to enable extra features which make general lifestyle choices easier – whether that be adding extra hooks to carry shopping bags, covered shelves which are perfect for storage, removable hoods for adverse weather conditions, and sturdy leg bases which allow the buggy or pram to be pushed over bumpy surfaces without creating an uncomfortable experience for the child.
One of the most popular innovations in the industry is the rise in prams with removable beds which allow transportation from outside to inside without waking up the baby, with the one of the top selling styles of buggy features well balanced wheels which allow the parent user to push the structure with one hand without it spiralling from left to right – something which relies on ideal wheel size and placement. Another important feature to note and one which is built into certain models is the inclusion of multiple seats or beds, ideal for those with twins, triplets, or young siblings who both need to be pushed around simultaneously.
When it comes to accessories as prominent in our daily lives as a pram or a buggy, the most successful retailers are those who cover a wide variety of different styles which will appeal to the widest possible audience – each with their own lifestyle choices and unique demands.
Safety features play a huge part in prams and buggies as buyers become increasingly aware of the potential risks of everyday life, with some popular examples of modern innovations including the seatbelt strapping in a toddler buggy or stroller, the design of buggy hoods which can be pulled down over the front of the stroller to protect the child from bad weather, and the addition of specialised brakes which stop the stroller or buggy from moving away on its own.
Some of the most popular retailers in the industry are those which also offer expert advice and who ensure that buyers are able to benefit from discounts and deals as well as guidance on the right model to purchase, including:
While these retailers are prominent in the baby and children industry as a whole, there are also a host of mainly ecommerce retailers and brands who dedicate their stock to buggies and prams, including brands such as:
Many of these brands can be found not only on their own dedicated sites but also on online marketplace sites, on widescale review sites and listed on recommended product sites managed exclusively for parents to ensure that they have access to advice and information they need.
One of the largest trends that the buggy and pram industry is buoyed by is the power of recommendations and ratings reviews, with more buyers than ever leaning on the expertise of popular parent blogs and large industry ratings sites in order to ensure that the pram or buggy they choose is the best one for their lifestyle and for their budget. These are also the sites and outlets where parents and experts in the industry share various vouchers and offers that they have come across, meaning that some well placed marketing can thrive very quickly and give a brand the boost it needs for overwhelming success in the industry.
A good example of this is Mumsnet, which offers global advice to mums who can post questions and reviews on various forums and enjoy a multitude of replies and responses from likeminded mums all over the world. Another example is Which? – a trusted review site which is used by thousands of buyers every single day as they look for advice around staple accessories and purchases both in the buggy and pram industry and beyond.
As with so many other industries, and given the rise in style as a key feature in selecting the perfect buggy or pram, influencer endorsement and celebrity imagery is also a key trend in the sector which can lead to great success for brands who approach the right kind of influencer or celebrity to tie in with the messaging and vision of their brand.
Another trend and one which is seeing increasing uptake not just across known brands but also new brands is the rise in tailored buggy and pram styles which are designed in line with various lifestyles – a great example being the conception of the buggy which is created for outdoor use on rocky and uneven terrain using three wheels for superior support. One of the leading brands making waves in the sporting pushchair and pram sector is Phil and Teds, which centres its entire brand message around the idea of parents being able to lead their active lifestyles with their baby or child in tow – rather than having to leave them behind.
This concept of adaptable baby and child accessories which allow for an active and versatile lifestyle is one of the leading trends across many of the child related industries, and has seen a number of brands really take off as they acknowledge the importance to parents of being able to lead their chosen lifestyle with the children in tow. However, it is not a completely new style concept, with prams as early as the 1950’s taking heed of active lifestyles and creating products which were more streamlined in their shape and offered less resistance during an outing. Of course, these have nothing on our more modern sports creations, though the lightweight build and minimal design concept is something which helped the pram industry grow evermore successful in its early days.
And then there is the trend we have previously touched on which takes the aesthetic style of a pram or buggy and places that at the forefront of its marketing and advertising, serving those buyers who are looking for something which will complete the look they are striving for in different settings. To see the popularity of this trend, all you have to do is assess the marketing and advertising photos of many of the leading pram and buggy brands in the industry, with many of them either leaning on the additional features of their sports creation or active lifestyle product, or else capturing the product as part of a design styled shoot where the user looks happy and stylish next to her complimentary pram. These kinds of designer styled prams and buggies can largely be found in high end department stores for costs which rise upwards of £1,000 – and include brands like Silver Cross and Cybex.
In fact, Silver Cross is one of the earliest brands of pram and buggy which is still about in today’s market, becoming the brand of choice for British royalty and offering a real glimpse into the luxury sector of the buggies and prams industry ever since it first launched in 1950’s with its own selection of custom made prams.
Safe to say, you are unlikely to find any vouchers or discounts applicable to high end brands like Silver Cross, but upon assessing the industry as a whole it seems as though a wide range of retailers are willing and able to offer a plethora of different brands and styles at different prices. While buyers are often drawn to certain brands and models through recommendation and endorsement more than anything else, cost and budget can play a huge part in finding the right pram or buggy – alongside the safety features and add-ons which enhance the parent and baby experience, the inclusion of adequate storage for bags and other requirements that you could need while out and about, the adaptability of the structure in light of different terrains and weather conditions, and the overall design and aesthetic appearance.
Enter your email address below and we’ll be in touch with the latest deals and discount codes for