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Established in 2006 by Carol Kane and Mahmud Kamani, Boohoo has since grown to be a huge online high street competitor when it comes to on trend, fast fashion. As a previous supplier to competitor brands such as New Look and Primark, Mahmud Kamani knew exactly the sort of clothing younger people were looking to buy. As such, the Boohoo brand is primarily aimed at younger men and women, in the age groups of 16-30. It champions its own brand of fashion clothing, which is heavily inspired by social media trends and young celebrity fashions. Beginning primarily with the sale of tops and dresses, Boohoo has now expanded to sell almost 30,000 different styles of clothing. Over 50% of all Boohoo items are produced by factories in the UK.
By 2019, the company was making sales of over £856 million a year. Boohoo has always been a frontrunner when it comes to fashion retailers offering the lowest and most competitive prices, with most items on sale for around £17. Boohoo also enjoys a huge following on social media, with over 6 million Instagram followers and almost 3 million likes on Facebook. The Boohoo website and app are available to shop from 24 hours a day, 7 days a week, and add over 500 new items to their stock every single week. The Boohoo brand message is one that champions the thrill and fun of new on trend styles, as well as celebrating all kind of different body shapes, styles and personal individuality.
Boohoo sells womenswear available in the following main ranges –
They also sell a host of other womenswear items, including co-ord sets, nightwear, workout gear and suits and tailored items. As well as their collections of women’s clothing, Boohoo also sells a variety of beauty products, makeup and self-care items such as skincare and body care. Their beauty brands include high street favourites, such as –
If you want to check out Boohoo’s current bestselling items, then all you need to do is go to the New In section on their website or app, and then scroll down to the Trend section. Here you can find the freshest new looks and see which styles and collections are currently must-have items. Current on trend favourite looks include –
However, Boohoo also understand the importance of recycling when it comes to their clothes, and customers can now shop from re-released previous collections. Boohoo also hold regular swap shop events so that their staff can take advantage of any clothing samples that are available. Their returns are also now completely paperless too, with all dispatch bags also made from only 100% recycled materials, which can then be recycled again once you have received your order. Their online blog encourages customers to find new and innovative ways to wear their clothes in order to reduce the amount of apparel that is thrown away or discarded after the trend has finished. Their online blog also includes the We Got Renew and Ways to Wear posts, which help customers find new ways to wear their old wardrobe staples.
Boohoo understand it can sometimes be challenging to find your perfect fit when online clothing shopping, which is why they have introduced their Shop By Fit option. Here you can find a range of different sizing options, from plus size and curvy, to petite and tall styles, as well as clothes designed especially for maternity wear.
Boohoo has a very user-friendly website, with all clothing and beauty ranges easy to search and purchase directly from your laptop, desktop or tablet. They also have a great app too, which is available in the Google Store for Android, and is also available for iPhone. Use the app to search for the freshest new releases and take advantage of any new offers and sales. The app also lets you keep track of any existing orders, as well as making it easy to save your items to your wish list for later simply by selecting the heart shaped icon in the bottom of the screen, or you can check your items out immediately if you simply can’t wait! As well as letting you search by category just by typing in the name of the item you are looking for, the Boohoo app also allows you to search by image too, making it even easier than ever to now find the style you are after. Their app also sometimes offers exclusive deals which are not available on their website, so it is a good idea to always check the app first before buying any Boohoo items.
Whether you are using a desktop, laptop or the Boohoo app, there are plenty of great voucher codes and discounts to take advantage of. Here is a quick step by step guide to help you use your discount and voucher codes for Boohoo.
Boohoo offers their customers the chance to sign up for unlimited next day delivery for a whole year for an upfront fee, which is known as Boohoo Premier, as well as a range of other delivery options. These range from standard delivery at a cost of £3.99, which can see your items with you within 5 working days. If you need to have your items sooner, you can opt for one of their speedier delivery choices. UK next day delivery is available at a cost of £5.99 and will have your items with you the next day if ordered before 11pm on weekdays, or 9.30pm on weekends. DPD precise delivery allows you to pick your preferred day and time slot, and your courier will text to confirm your one hour delivery slot.
If you need to make a return for a refund, Boohoo offers free returns from the UK using their handy online portal. You have a total of 14 days to send back your items, all you need to do is fill in your details online and then print off your return label to affix to your parcel. Once your return is received by Boohoo, they will send you an email to keep you updated with the progress of your return.
A Boohoo gift card is the perfect way to treat friends or family to all the latest fashion collections, and is easy to buy straight from the Boohoo website or app. There are a range of Boohoo gift card designs to choose from, with specific designs for birthdays as well as gift cards suitable for a range of other special occasions. Gift cards can be sent out via email to your chosen recipient and are available in denominations of £5 all the way up to £500. There is a limit of 5 gift cards per purchase, so there are plenty of options for you to treat all your friends and family if you wish. Gift cards can be used for 24 months after purchase, giving your recipient plenty of time to spend their gift card.
Boohoo offers their customers a wide variety of payment options if you do not want to pay for all your items upfront. Instead, you can always opt to pay with Klarna, a pay later service which allows you 30 days before any money is taken from your account. Payments will then be taken in 3 equal amounts, making this an easy and affordable way to get the latest fashion looks. Another option is to pay using Clearpay, which lets you pay for your items over four instalments, helping you to spread the cost a little more easily. There is also the choice to use LayBuy, which allows customers to pay for their items across six weekly instalments, all completely interest free. So, with so many flexible ways to pay with Boohoo, there is an option for everyone to afford their favourite fashions.
Students are also always eligible to enjoy further discounts, including Boohoo Student Premier delivery, along with other frequent money off offers. There is also the opportunity to sign up to become a Student Ambassador, where students can help to represent the Boohoo brand whilst receiving exclusive invites to events and even more exclusive money off vouchers and discounts. Other discounts are available for customers simply by signing up to their newsletter, which can bring you all the latest fashion news and savings directly to your inbox.
As a fast fashion company, Boohoo understand it is important that they remain aware of their environmental impact and the sustainability of their products. To continue to create amazing fashion looks whilst still being environmentally and socially responsible, Boohoo ensure that they are continually putting in measures to reduce the carbon footprint of their supply chain. They also closely monitor the working conditions of their production factories in order to ensure that all workers are paid a fair living wage and not being overworked in line with modern slavery guidelines. They have recently launched SCAP 2020, the sustainable clothing action plan, to continue to meet high standards when it comes to sustainable fast fashion. They are also members of the Sustainable Apparel Coalition.
Boohoo have also teamed up with a range of charities, with sample sales and coffee mornings organised with all proceeds going to good causes. Boohoo were also behind the One Love charity clothing line which helped raise money for the Red Cross and victims of the 2017 Manchester Arena Terror Attack.
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