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Specialising in the online sale of fragrance and beauty products, Allbeauty are passionate about offering high quality brands at affordable prices. Voted as the number 1 Best Online Shop 2017 by Which? they are also a Recommended Which? Provider 2019. Allbeauty currently serves 150,000 customers throughout the UK as well as customers around the world and carries almost 15,000 brands in their online store.
Allbeauty began their journey in 2004, but initially they were just a small company known as Cheapsmells.com, selling just 100 beauty and fragrance products. By the next year, this had grown to 1000’s more products being added to their online site, and a turnover of already £1 million. Cheapsmells.com became a global business and was now offering fragrance and beauty savings to customers in 40 countries around the world. By 2007, the company was still running under the name of Cheapsmells.com, but a big change of focus by the marketing team saw its look upgraded, and profit numbers followed, taking the businesses annual revenue in excess of £4 million. In 2008, Cheapsmells.com launched activebeauty.co.uk as part of a collaboration with ActivHair Salon, and the focus on hair and skincare products began to expand, and by 2010, the company was turning over a massive £27 million a year and fulfilling 850,000 orders annually.
In 2013, the company officially changed their name to Allbeauty, and began to reach an even broader range of customers across the globe, and their merge with activebeauty.com, meant they were now a huge online fragrance and beauty retailer, with big-name brands such as L’Occitane, MorrocanOil and Kerastase now all available in one place at Allbeauty.com. Continuing to sell fragrance, haircare, skincare and beauty products online, Allbeauty scored their first Which? award in 2016, and continued to be named as the number 1 online shop in the Which? customer shops survey in 2017. Other new brands, such as Calvin Klein and Hugo Boss were now added to their stock too. 2018 continued to be an award-winning year for the company, and this year too saw the launch of their very first beauty box. As of 2019, Allbeauty continue to offer a high level of customer service alongside the biggest names in fragrance, haircare and beauty.
Allbeauty product ranges
Allbeauty offer a variety of different beauty, fragrance and self-care products for both men and women. They also have a dedicated Christmas section of their website, which specialises in festive gifts and self-care items. Items available include –
- Fragrances – here you can find top name brands, with classic favourite fragrances as well as new releases, all at affordable prices.
- Haircare – more than just shampoos and conditioners, Allbeauty also offer a range of different oils, leave-in treatments, masks and special gift sets to keep locks looking luscious.
- Skincare – no matter your skin type, their wide range of skincare products make it easy to find what you are looking for. Their skincare section is categorised into oily, dry, mature and sensitive skin, so you can quickly find the right skincare products at a glance. If you do not want to search by skin type, all products are also available to be searched by product name and price too.
- Wellbeing – more than just an online beauty retailer, Allbeauty understand that beauty is about feeling good on the inside as well as looking good on the outside. Their online shop also stock wellbeing items too, from the best in advanced toothbrushes and toothpastes, to all-in-one creams for multi-purpose use. They also sell supplements and other health products to improve overall health and wellness.
- Sun and Tan – do not worry if you cannot get to the beach this year, Allbeauty have everything you need to create a sunless tan look at home. Their stock of sunless tanning products includes well known favourites such as St Tropez and Utan, with sun protection products from the likes of Clarins and Decleor to keep your skin hydrated and protected if you do go out in the sun. Their sun and tan section also stocks makeup in high SPF, as well as BB creams and tinted moisturisers to give your skin great coverage whilst not clogging pores in the hot weather.
- Makeup – one of the biggest sections on offer at Allbeauty is of course their makeup section. Here you can find all types of makeup products, from beauty sets, to mascaras, palettes, lipsticks, glosses, bronzers, foundations – the list is endless! All products are available at great prices, with many offering free delivery and Royal Mail tracking. Their makeup section is also the place to find all your makeup removal products too, so now you can enjoy trying out new looks knowing you can gently remove them from your skin at the end of the day.
- Bath and Body – featuring cute gift sets as well as all your usual bath and body staples, here you can find the best quality body creams, lotions and soaps. It is also the place to search for all hair removal related care too, along with body washes and shower products.
- Oral Care – the oral care section is specifically dedicated to products that maintain your smile. Here you can find the latest ranges of hi-spec electric toothbrushes, as well as replacement heads for all your existing toothbrush models. They also stock advanced mouthwashes, toothpastes and teeth whitening products here too.
- Gifts and Set – whether you are looking to treat yourself at Allbeauty or are after a gift for a friend, there are plenty of gorgeous gift sets to choose from. Featuring perfume sets, beauty advent calendars and fun mini collections, here is the place to find all the best in gifts and beauty sets online.
- Beauty Tools – here you can find everything from make up sponges to tweezers and more. Whatever your styling needs, here is the place to find the most cutting-edge and state of the art beauty tools.
Top Selling Products and Brands
The Allbeauty New In section is the perfect place to find the latest trending beauty and fragrance items, and to see what products are currently the most popular and flying off the online shelves to make sure you do not miss out. Each category also includes a bestsellers collection, making it easy to see which items currently favourites with other customers around the world. With everything from high street favourites to top of the range designer brands, Allbeauty make it easy to shop for all the best brands in one place. Current trending favourites include –
- Acqua Di Parma
- Beyonce Fragrance
- Estee Lauder
- Hugo Boss
- La Mer
Allbeauty know that customers are always looking for value for money, and as such offer a free sample when you spend a certain amount on your purchase. Their website has a whole section dedicated to finding the best free gifts and samples to help you treat yourself as you shop.
If you are looking for further beauty inspiration, their Editor regularly picks her favourite products too, which is a great way to navigate through such an extensive list of online brands. The Allbeauty blog talks about all the latest trending beauty news, from CBD products to the best seasonal buys. There is also the opportunity in their inspiration section to choose products based on their primary ingredients, with hyaluronic acid a must-try for anti-aging, whilst salicylic acid can be great to use as part of any skincare routine that wants to keep blemishes at bay.
Allbeauty also stock plenty of beauty products that help users make more sustainable and ethical decisions when it comes to their skincare and beauty routine. Their ranges of clean beauty products include those that are certified as vegan friendly, alcohol free, cruelty free and not tested on animals. They also stock ranges that are as eco-friendly as possible, Fairtrade and sustainable along with products with all certified natural ingredients, and all certified organic ingredients.
Purchasing fragrances online can be a little challenging, especially if you have not used that particular fragrance before. Allbeauty are always looking to make the online beauty shopping experience as enjoyable and easy as possible, so have introduced their fragrance finder page. Here you can search for fragrances for her or for him and choose by scent notes. These include citrus, woody, oriental, fruity, floral and spicy. Once you have identified your chosen fragrance notes, you can then narrow down your fragrance search from the almost 2,000 available online at Allbeauty.
For those who love to pamper themselves at home, Allbeauty have created a special Home Spa section, where you can find all the best tips and products to turn your home into a relaxing oasis. Here you can find the best scrubs, bath soaks and face masks, as well as ideas for the best candles to buy to destress and unwind. Their accompanying blog helps you know how to make the most of your products too and gives tips on how to treat those more neglected areas, such as hands and feet.
How to Apply Your Allbeauty Discount Code
Here is a quick step by step guide to help you use your discount and voucher codes for Allbeauty.
- Step 1 – search for Allbeauty on vouchers.co.uk to see what the latest offers are available for you to take advantage of. Some discount codes will allow you to enjoy a certain discount on all purchases, whilst other discount codes are unique to certain products only
- Step 2 – once you have chosen your discount code, simply click on get code or get deal
- Step 3 – a pop up window will appear which will reveal your code
- Step 4 – copy your code and then click the link to take you back to the Allbeauty website
- Step 5 – once you are re-directed to the Allbeauty website, choose the items you would like to buy and then at the checkout, paste your exclusive discount code into the box provided
- Step 6 – sit back and wait for your products to arrive, all while enjoying your major savings!
Delivery Options and Returns Policy
Allbeauty offer a range of delivery options, including –
- Royal Mail Tracked 48 and 24 – the 48 tracked postage option is completely free, however 24 tracked costs £3.95
- DPD Next Day – this comes at a supplementary cost of £4.95, with orders placed before 2pm delivered the next day
- Royal Mail Special Delivery - this comes at a supplementary cost of £5.95, with your package due to arrive the next business day
Their commitment to customer satisfaction means they carry a 60 day guarantee on all their products, so if you are not happy with your order, you can simply return it for a refund during this timeframe, with the exception of cosmetics that have not been used or removed from their packaging. In order to make a return, simply repackage the item and return it to the Allbeauty returns address which is available in their website.
Allbeauty offer UK students a 5% discount on their products, and also offer the option to pay later with Klarna too. The Allbeauty refer a friend scheme is a great way to enjoy money off too, with Allbeauty offering a 10% discount for you every time a friend makes a purchase with Allbeauty for the first time. Although Allbeauty do not carry a specific rewards program, they do have a special offers page which is regularly updated with the best new offers and discounts. Their offers are available across a wide range of products and sometimes include free delivery as part of the special offers too. Allbeauty are currently offering all new customers the opportunity to take advantage of 10% off their first order over £75 using offer code SAVE10.
Price Match Promise
Allbeauty have grown their business by always making sure to give their customers the best deals when it comes to online beauty and fragrance products. As part of this commitment to low prices, Allbeauty have now introduced their price match promise. This means that if you find the same product online at a lower price from a competitor beauty retailer, simply send an email to Allbeauty, and once they have verified the price match, they will send you a voucher for the difference in price, helping you to save even more money.